TRUST
Building a Brand Called Trust In a world where authenticity is often promised but rarely practiced, Trust stands apart. More than a brand, it is a belief system that champions sincerity, connection, and the quiet confidence that comes from doing things the right way. Trust was born out of a desire to build something that would outlast trends and transcend borders. Its name is its mission: to create a brand that people can believe in, not just buy from. The Story Behind the Name At the heart of Trust is a figure who knows what it means to build a career on integrity and perseverance, an active professional baseball player in Japan’s NPB (Nippon Professional Baseball). Though his name remains...
Katana JP
Building Katana: From Japanese Craft to Global Glove Brand When Katana entered the glove market, it set its ambitions high. With deep roots in Japanese craftsmanship, bold design sensibilities and international aspirations, the brand needed more than just a product. It needed identity, storytelling and strategic partnerships. AXI stepped in as the full-service partner, driving everything from brand architecture to cross-border negotiations, marketing execution to creative direction. Trevor Bauer wearing a Katana glove The Challenge Katana was operating in a highly competitive market. Japanese glove brands, especially those that focus on design, street-wear crossover and global expansion face two key hurdles: Standing out domestically against heritage brands with strong legacies Breaking into international markets where local players dominate and global...
Sun Meets Tokyo
Sun Meets Tokyo — Where Energy, Community, and Culture Come Together In a city known for its nightlife, Sun Meets Tokyo offers a refreshing contrast, a celebration of mornings, movement, and meaningful connection. Co-created by AXI, ByChiefs, and FR Tokyo, this new community running event redefines how Tokyo’s creative scene connects. Led by the vibrant Likou Running community, Sun Meets Tokyo brings together runners, creators, and brands who share a love for wellness, culture, and collaboration. A Different Kind of Gathering Held early in the morning, each event starts with a group run through some of Tokyo’s most scenic routes, a chance to energize body and mind before the city wakes. After the run, participants gather at a partner café,...
FlowZed
AXI was proud to cast the featured model for FlowZed, a design-forward fashion brand pioneering the intersection of high couture and blockchain technology. FlowZed’s Collection 1.0: The Merkle Tree offers an extraordinary line of handcrafted, one-of-one silk jackets, each underpinned by a unique ERC‑721 token on the Ethereum blockchain creating a tangible expression of authenticity and exclusivity.
Armani Exchange
For the exclusive Armani Exchange "The AX Spot" private event, AXI was entrusted with casting over 70 models and influencers, carefully selected to align with the brand’s bold, youthful, and fashion-forward identity.
Our team executed a highly curated casting process, drawing from a diverse pool of talent across fashion, lifestyle, and social media spheres. Each individual was chosen not only for their aesthetic fit but also for their cultural relevance and ability to elevate the Armani Exchange experience both in-person and online.
Brimeta Suitcase
AXI partnered with Brimeta, a rising suitcase and travel accessories brand based in Hong Kong, to bring their global vision to life through a high-impact photoshoot in Tokyo, Japan. As the creative production team behind the campaign, AXI led the end-to-end execution from casting diverse, on-brand models to sourcing skilled photographers, scouting unique Tokyo locations, and coordinating the full shoot logistics.